Startup Diary

I'm writing a startup diary. This is the story of metsitaba, in real time, as the company is created. Each week I write an article describing the decisions I am taking, and my thinking behind them. I also discuss how previous decisions played out.

The purpose of the diary is to create a public decision journal. It prevents me from fooling myself because I have to make my decisions public before I know the consequences. This provides a useful insight into the process of building a startup, as it happens, and is intended to be more accurate and truthful than autobiographies written after the fact.

The diary articles are published first each week in the Irish Independent newspaper.