What is the difference between launching a startup and gambling? In both cases you're putting money on the line in the hopes of a big payoff. For both, you need a large appetite for risk. For both, you need the universe to co-operate and give you a little luck.
It's time for another investor update. Although I'm lucky enough to be self-funded for now, it's important to get into the mind-set of regularly reporting on the state of the business. This is "real-time" startup diary, so you get the inside track on what we are up to every week. The weekly updates tend to be very focused, so this will be a monthly update on the overall state of the business.
If you think startup life is hard before you launch your website, you should try living with the consequences afterward. Last week was the first full week of proper sales meetings. As in, persuade someone to let you talk to them for an hour, put on nice clothes (no more startup hoodies!), get your sales deck out, and try to make strangers give you money.
We are live! We soft-launched voxgig.com on Tuesday this week, and it was wonderfully uneventful.
If you've read my previous entries on software development for startups, you'll know that we practice a very rapid, very iterative approach. We've had a system 'live' for the last three weeks or so, and have been pushing updates to it on an almost daily basis.
We are soft-launching our product next Tuesday, March 13. It's a pretty intense week. You may have the impression from the articles in this diary that I know exactly what I am doing and have everything under control. But there is a difference between theory and practice - and the real world has a way of throwing curve balls at you.
Within weeks of founding a startup, some well-meaning person will advise you to read Sun Tzu's 'The Art of War'. Startups are best seen as military operations, they tell you, and the application of ancient Chinese battlefield tactics are the quickest path to victory (against public companies a thousand times bigger than your little firm).